Hippie Convoy

A fashion statement: Hippie Convoy underwear.

The design of this exclusive apparel collection is deeply rooted in the vibrant and free-spirited essence of the hippie culture. The branding and designs aim to vividly convey this cultural influence, capturing attention with its expressive and unique visual language.

Approach:

After extensive discussions with stakeholders who had conducted thorough market studies and research, establishing foundational principles for the business, my role as a designer was to infuse innovation into the design process while authentically capturing the essence of the business in the brand.

My Role :

• Brand Identity:

  As the name suggests, the visual identity drew inspiration from the hippy culture, and with the reference to a convoy, we opted for an illustrative logo featuring the iconic van to represent the brand.

  
  

• Packaging design

  Upon achieving clarity on the visual identity, we extended the same language to the packaging. Additionally, we crafted illustrations telling various stories from a hippie's life. The packaging emerged as bold and attractive, ensuring it stands out on any shelf.

  
  

• Apparel design:

  At the launch, Hippie Convoy presents a diverse range of apparel designs, encompassing various styles and colors. Each design is not only unique but also authentically represents the brand's essence.

  
  

Solution:

The solution for the Hippie Convoy project involved creating a visual identity inspired by the hippy culture, reflected in the illustrative logo and packaging designs. The diverse range of unique apparel designs, launched with vibrant colors, aimed to capture attention and resonate with the brand's spirit.