GoFood Promo Video

Witty and Slurpy: GoFood Promo video

As GoFood launched a new design accompanied by exciting features, we aimed to convey these changes to our users in a non-traditional walkthrough video format. By infusing lively music and engaging animations, we created a trendy video that gained traction on social media.

Approach:

We began by crafting an effective script to communicate the new features, infusing humor through a catchy, "made-up" song. Complemented by vibrant, colorful animations synchronized with the music, we brought the video to life.

This is how it goes,

My Role :

• Creative Direction:

  As the Creative Director for the GoFood promo video, I led the conceptualization, ensuring the script's creative resonance and overseeing the dynamic fusion of humor, music, and animation to deliver an engaging and memorable visual experience. My role involved orchestrating the team to bring the vision to life, ensuring a harmonious blend of creativity and effective communication.

  
  

• Concept devoloping:

  actively contributed to shaping the concept of the GoFood promo video, playing a crucial role in developing the script and brainstorming creative ideas to effectively communicate the new features. My focus was on making the video conceptually strong and resonant with the audience.

  
  

Solution:

The GoFood promo video achieved tremendous success, garnering widespread engagement and positive feedback from users. Its vibrant animation, catchy music, and humorous tone effectively communicated the new features, contributing to increased user awareness and excitement about the updated GoFood design.