Project
Driver App Promo
Client:
Gojek Driver
Date:
Feb 8, 2021
Category:
Video production, Art direction
Cleaning up the driver app: Launching GoPlatform
As a brand, Gojek takes immense care to make the allocation process efficient, thereby simplifying the lives of drivers. As part of a product update, we collaborated with the product and marketing teams to execute the launch video for the GoPartner App.
Approach:
We initiated the process by identifying key points to communicate with users, expanding this concept as our foundation. We developed an effective storytelling approach, conceptualized the script, and created storyboards. Collaborating with the production team, we shared the concept brief to prepare the video.
My Role :
Creative Direction:
From ideation to the final edit, I collaborated with a diverse team of talents, including writers, animators, and producers. We meticulously considered all aspects of production design, color schemes, music, and actor selection. The end product was a result of effective collaboration across departments.
Execution:
Executing the production involved close collaboration with the production house, meticulously monitoring every creative aspect. Simultaneously creating in-house motion graphic elements, we ensured all components seamlessly came together in the final output
Delivery:
After creating the main video, we ensured its widespread reach to our users through various adaptations tailored for different formats. Meeting all marketing requirements, we effectively ran the campaign.
Solution:
To effectively communicate the features of the Drive app to drivers, we collaborated with the product and marketing teams to create a compelling promotional video. The solution involved ideating, storyboarding, and producing a visually engaging video, ensuring it was adaptable for various formats to maximize its impact across different platforms.
Client:
Gojek Driver
Date:
Feb 8, 2021
Category:
Video production, Art direction
Cleaning up the driver app: Launching GoPlatform
As a brand, Gojek takes immense care to make the allocation process efficient, thereby simplifying the lives of drivers. As part of a product update, we collaborated with the product and marketing teams to execute the launch video for the GoPartner App.
Approach:
We initiated the process by identifying key points to communicate with users, expanding this concept as our foundation. We developed an effective storytelling approach, conceptualized the script, and created storyboards. Collaborating with the production team, we shared the concept brief to prepare the video.
My Role :
Creative Direction:
From ideation to the final edit, I collaborated with a diverse team of talents, including writers, animators, and producers. We meticulously considered all aspects of production design, color schemes, music, and actor selection. The end product was a result of effective collaboration across departments.
Execution:
Executing the production involved close collaboration with the production house, meticulously monitoring every creative aspect. Simultaneously creating in-house motion graphic elements, we ensured all components seamlessly came together in the final output
Delivery:
After creating the main video, we ensured its widespread reach to our users through various adaptations tailored for different formats. Meeting all marketing requirements, we effectively ran the campaign.
Solution:
To effectively communicate the features of the Drive app to drivers, we collaborated with the product and marketing teams to create a compelling promotional video. The solution involved ideating, storyboarding, and producing a visually engaging video, ensuring it was adaptable for various formats to maximize its impact across different platforms.
Client:
Gojek Driver
Date:
Feb 8, 2021
Category:
Video production, Art direction
Cleaning up the driver app: Launching GoPlatform
As a brand, Gojek takes immense care to make the allocation process efficient, thereby simplifying the lives of drivers. As part of a product update, we collaborated with the product and marketing teams to execute the launch video for the GoPartner App.
Approach:
We initiated the process by identifying key points to communicate with users, expanding this concept as our foundation. We developed an effective storytelling approach, conceptualized the script, and created storyboards. Collaborating with the production team, we shared the concept brief to prepare the video.
My Role :
Creative Direction:
From ideation to the final edit, I collaborated with a diverse team of talents, including writers, animators, and producers. We meticulously considered all aspects of production design, color schemes, music, and actor selection. The end product was a result of effective collaboration across departments.
Execution:
Executing the production involved close collaboration with the production house, meticulously monitoring every creative aspect. Simultaneously creating in-house motion graphic elements, we ensured all components seamlessly came together in the final output
Delivery:
After creating the main video, we ensured its widespread reach to our users through various adaptations tailored for different formats. Meeting all marketing requirements, we effectively ran the campaign.
Solution:
To effectively communicate the features of the Drive app to drivers, we collaborated with the product and marketing teams to create a compelling promotional video. The solution involved ideating, storyboarding, and producing a visually engaging video, ensuring it was adaptable for various formats to maximize its impact across different platforms.